• Placemaking & Creative Activations

  • Simone Thomson (Wurundjeri, Yorta Yorta, Wiradjuri)

    Aunty Zeta Thomson (Wurundjeri, Yorta Yorta, Wiradjrui)

  • Artist Services

    Design & Fabrication

    Videography, Editing & Sound Design

    Installation

  • Tourism Australia

    Visit Victoria

    Melbourne Convention and Exhibition Centre (MCEC)

    Baldwin Studios

  • Fred Kroh

A temporary installation invites reflection and sensory storytelling at the Australian Tourism Expo

A multi-layered temporary installation that brought together sound, moving image and sculpture to transform the site into a place of sensory storytelling.

Our role

Working with Wurundjeri / Yorta Yorta / Wiradjuri artist and designer Simone Thomson and her mother Aunty Zeta Thomson, we developed a custom soundscape that drew on field recordings, voice, and ambient rhythms, enveloping visitors in an aural experience that echoed the textures of Country and memory.

Alongside the sound installation, a video work extended the narrative, layering imagery of landscape, pattern, and gesture into a dynamic projection that unfolded across architectural surfaces. The moving image became both backdrop and participant — shifting in dialogue with the soundscape and drawing audiences deeper into the story.

At the heart of the project stood a giant sculptural installation constructed from natural materials. Conceived as both shelter and vessel, the structure invited people to step inside and encounter the work at a human scale as they entered the Australian Tourism Expo. The choice of raw, organic materials — branches, fibres, stone — grounded the sculpture in the cycles of nature, reinforcing the themes of resilience, connection, and regeneration.

WRAP guided every stage of the project — from curatorial direction and concept development, to fabrication, installation, and documentation. We worked closely with the artist to resolve technical challenges, source sustainable natural materials, and ensure that the work retained its cultural and conceptual integrity through each translation.

The result

An installation that was both monumental and intimate — a temporary architecture of sound, image, and form that encouraged reflection, dialogue, and shared experience.

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